Blog
Notes on finding clients
What actually works in outbound and inbound client acquisition, written from building this tool and using it ourselves, not from theory.
August 2, 2026
Why your first outreach email shouldn't ask for a meeting
Asking a cold prospect to book a meeting is a bigger ask than it looks. Here's why a smaller one converts better, and turns cold email into what it's actually good for.
August 1, 2026
How to get more customers without hiring a sales team
"How do I get more customers" is really two different problems wearing the same name. Here's how to tell which one you actually have, and why fixing the wrong one wastes months.
July 31, 2026
Client acquisition without a sales team: what actually works
Most solo sellers have never written down what their client acquisition process actually is. Here's what an actual system looks like, built from three parts, and the one part almost everyone skips.
July 30, 2026
How to find clients when your network runs out
Most people who search this aren't starting from zero, their existing network just ran dry. Here's the honest list of what actually works next, and why cold outreach is the one that scales fastest once referrals slow down.
July 30, 2026
How to build an ideal customer profile without a marketing team
"Ideal customer profile" sounds like a marketing-department exercise. It doesn't need to be. Here's the practical way to define yours in a sentence, and what to do with it once you have it.